In the age of the Internet, most people believe that the most effective way to communicate is through online channels. With the ability to send and receive messages instantly, it’s proven to be an efficient way for companies to reach their audiences. However, with the influx of messaging platforms and social media networks, it’s become more challenging for online marketers to grab their customers’ attention, mainly as they compete with other businesses. For this reason, direct mail marketing remains alive and well, even in a world that seems to be shifting more towards the digital sphere. It’s a proven way to grow your business, primarily when you leverage it properly. Here’s what you need to know about direct mail marketing and how it can help your real estate business: What is Direct Mail? Direct mail is physical mail that a company sends to a curated, targeted list of people with the highest probability of responding favorably to the campaign. Many people receive a lot of direct ...
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